The digitization of the company is increasingly necessary for any business, from the smallest to the largest. By digitizing a company we mean migrating all operations, both internal management and acquisition and treatment of leads and customers, which were previously done in a…
Do you want to create a Facebook shop? In this article, we explain how to proceed step by step to build your storefront on the social network and sell on Facebook . Facebook is the leading social network today, with 2.9 billion users…
While your browser’s primary purpose is to allow you to “surf” the web, it also has the potential to be as useful as your favorite application. There are several features that you can take advantage of as an entrepreneur by…
Do you know the AIDA method? This is a powerful marketing and copywriting technique for turning prospects into customers. By using the AIDA method as a frame of reference for your content and marketing messages, you will increase their effectiveness and make it easier…
Many tricks such as cross-selling and up-selling allow an e-commerce site to encourage your visitors to buy more. And if the colors also help to influence their behavior, know that you can go even further.The atmosphere you create on your online store, the…
World famous and recognized, Apple defies belief when it comes to marketing.The Apple brand is distinguished by an extraordinary strategy that guarantees equally incredible results: in the 3rd quarter, the company earned 45.4 billion dollars in turnover. An increase of 7% compared to…
Have you ever considered an alternative to Outlook? Microsoft messaging remains popular, and for good reason! Integrated by default in most computers, it is therefore naturally adopted by users. However, Outlook has some limitations, such as complex password recovery process or insufficient…
LinkedIn is an effective channel for doing B2B prospecting, but it takes a bit of time. It is necessary to identify the right people with whom to get in touch, to write a relevant message for each person, to be active…
Instagram continues to evolve. However, the novelties proposed by the firm are not unanimous. Users noticed that they had less and less access to their friends’ posts on their newsfeed and that more and more short videos or Reels were offered to them. A…
