6 tips for an effective social listening strategy

Have you thought about implementing a social listening strategy on your social networks?Listening to your audience and your competitors allows you to better understand your market and adapt your marketing strategy.The key: a better return on investment from your community…

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3 brands that use storytelling brilliantly

Storytelling is the art of telling a story in order to arouse emotions in the prospect or client.These emotions must push him to react.Whether it’s desire, pleasure or fear, storytelling is an excellent way to present the values ​​of a brand.This strategy…

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How an appropriate brand tone can boost your business ?

Consumption patterns have evolved, as you know! Now, consumers are not simply buying a product , they want to adhere to a brand and promote values ​​through their purchases.It is to capture these prospects, whose profile includes the same values ​​as you, that…

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How to write a brief for the influencer ?

That’s it, you have chosen the right influencer for your next marketing campaign, he agrees to work with you, but under what conditions? Next step: writing a brief so that he knows exactly what he has to do and that he accepts a…

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5 tips for creating a punchy slogan

“Just Do It” is a punchy slogan that has remained in the memories. What characterizes it? Its short , concise and easy to remember . The tagline is your company’s mantra. It tells the consumer who you are and what you stand for in a few words. Impossible for him to forget you,…

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How to humanize your website ?

Your company’s marketing department is gone. Not literally, but it was replaced. By who ? Your customers. Your customers have become your marketers .We live in an age where brand loyalty no longer exists. In the age of the internet, the lack of emotional connection between…

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6 reasons to choose Jamespot to collaborate with your team

Today there are many software, online tools and applications that aim to facilitate the collaboration and communication of your teams. Messaging, project management , social networks… The effectiveness of these solutions no longer needs to be proven, but the proliferation of “single-use” tools…

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6 tips for developing your employer brand

The employer brand, but what is it? In a few simple words: the work of the brand image, with its collaborators and candidates.If the value of a company has long been exposed to its customers, it is now essential to be…

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