Get started in green marketing [2022]

Ecology and the protection of the planet are two subjects, closely linked, which are of growing interest to consumers. Many “green addict” communities are emerging, advocating a healthier and more environmentally friendly way of life.Consequence: brands and companies are adapting their…

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7 tips for writing an impactful press release

The press release is a powerful communication tool. However, it is often neglected in favor of more trendy channels such as social networks or emails.A powerful press release can go a long way in strengthening your brand image. Well written, this document can allow…

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Marketing: How to communicate with Generation Z ?

Representing 32% of the world’s population, they grew up with cell phones, iPads, and can’t remember a time before the Internet. These people born between 1996 and 2009 belong to Generation Z.Ultra-connected, 74% of these “young people” spend 5 hours or more online every day.Generation…

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How does storytelling increase audience engagement ?

How do stories influence human thought? How can you use storytelling to engage your audience?Let’s decipher together the emotions and thoughts generated by stories, to learn how to take advantage of storytelling in your marketing strategy. 👉 Check out Quicksprout’s infographic on engaging and…

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How to create a good brand image in 2022 ?

Marketing a business can seem like a simple process of creating content, paid campaigns, and engaging with audiences. How can a marketer build a strong brand image that connects with the target audience and triggers a buying decision? Potential customers turn into…

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6 Marketing Strategies for Getting Kids Adopted

94% of parents take into account the opinion of their children before a purchase. 69% include them directly in product searches in stores, 67% in online searches. 56% of parents even go so far as to encourage their children to add items to…

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7 tips for successful event communication

Today the organization of an event has a major ally: social networks. If it has become easy to create dematerialized events such as webinars , online training , challenges, etc. physical events and meetings are also propelled by social media.Publicizing your event and communicating about it becomes easier…

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13 corporate gift ideas for the end of the year

Surprise your customers and your employees by offering them a gift for the end of the year . A thoughtful gesture can make all the difference in valuing the efforts of company employees. It is also a way to boost productivity and job satisfaction.Giving…

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