Dropshipping guide: all about the fashion business

If you still have doubts and don’t know where to start with your online business, we have prepared this dropshipping guide in which we will explain how to find the best dropshipping providers . If you want to have all the information available to set up your online business, stay, this has only just begun!

What is dropshipping?

Dropshipping is a business model in which a wholesale company handles the storage, packaging, and shipping of products on behalf of a retail company. 

In other words: while you create your online store and take care of marketing, helping your customers and the online payment method , your partner (the dropshipper) stores, packages and ships the products that the final customer buys. This means that you do not have to store stock or offer a minimum order . 

In the following graphic you can see how simple the dropshipping process is. You only have to worry about adding products to your store and putting the price on them . Easier, impossible!

How to start your dropshipping business

You already know what dropshipping is. It’s time to start working on your new business! Below we explain step by step everything you have to do before jumping into the pool with your online store.

It is very important to have a plan, it is not worth opening your online business without a strategy behind it.

Define your buyer person

buyer-persona-dropshipping

To get started with your online business, first of all, you have to define your buyer persona. A buyer persona is a semi-fictional character that represents your final (or potential) consumer based on their demographic information, needs or motivations. 

To define it, you will need to obtain data such as where you live, what you do, what your daily needs are, what you are looking for, what your weaknesses are, where you get the information from… Once you have all this data collected, you can imagine who your audience is objective, and in this way, define your market niche.  

Knowing your buyer persona is essential to have a much clearer idea of ​​what your future client needs and what will motivate him to finally buy the product you offer.

Specializing in your niche will be key to making a name for yourself in the market and standing out from the crowd . For example, if your buyer persona likes art, they will probably be interested in original illustrations, so you should focus on canvases, posters or framed posters. 

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In the next section we help you decide which product is best for your market niche. Keep reading!

think of a product

product-think-dropshipping

Now that you have your target audience in mind, it’s time to think about what products you are going to include in your online store and what products you are going to discard, for the time being.  

As we have already explained, specializing in a sector is key to making your customers fall in love . Discover their needs and cover them!

Try to answer these questions to find your perfect product:

  • What does your client need?
  • Can you meet their needs with your product?
  • Is your product unique and of quality?
  • Is your customer willing to pay your price for that product?
  • Can you get that product to your customer? 

If the answer is yes, you have the right product!

If you offer a quality product, the price will usually increase slightly. But this does not have to be a problem! Emphasize why your products are special, apply some marketing strategies for premium products and go for it!

Find a provider

dropshipping-find-supplier

We come to one of the most important steps of your strategy. It’s time to choose which is going to be your dropshipping provider, the one that best suits your expectations in terms of quality, price and delivery times. 

A very good option is to go in person to fairs and ecommerce events. It may sound classic and somewhat old-fashioned, but if you live in a big city, attending events of this type will allow you to learn about the advantages of dropshipping providers as well as evaluate the quality of their products. Stay on top of dates and get your business cards ready!

Google or any other search engine can be your perfect allies to find dropshipping providers. Of course, do not forget to search using keywords according to your location or objectives, such as “dropshipping suppliers USA”, “dropshipping suppliers New york”, “dropshipping clothing suppliers”… 

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How to find dropshipping suppliers ?

Now that you know the steps to set up your online store and launch it to the market, you will want to know which dropshipper is the right one for you. You may be a little overwhelmed at first, because there are thousands and thousands of dropshippers, but calm down, we are going to help you to make the search easier for you!

What to look for in a dropshipping provider?

When you have a list of possible dropshipping provider candidates, you should start to rule out those that do not meet some of the minimum requirements that we are going to mention. 

1. Legality

One of the characteristics that you should investigate and that every dropshipping provider must have is legality. Finding the legal information about your future dropshipping supplier should not be difficult. Check on their website that both their fiscal address license and a contact page are available. 

2. Reviews

It is very important to know what others think about your future dropshipping supplier. To do this, look for criticism, reviews and opinions on the internet. In this way you will be able to check what others think about their way of working. If the comments are good, you can trust him. If not, run away!

3. White label

Although it will be your dropshipper partner that will distribute the products, you should value those that allow you to ship everything under your brand. In other words, make sure that you can customize the packages, delivery notes and even the labels, to add value to your brand and not confuse your client. 

4. Samples

Before launching your products on the market, you surely want (and should) check the quality. Therefore, check if your dropshipping provider offers the possibility to order samples. Thus, you yourself will be able to verify the status of the order, and the appearance of the packaging or the quality of the product. 

5. Shipping time and speed

The time and speed of shipping your products will depend on the place of origin, the carrier, the shipping rate, etc. Therefore, you will want your dropshipping provider to be as close as possible to your market, in order to reduce shipping times as much as possible. 

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6. Avoid monthly fees

In no case should you pay a monthly fee for the service or a commission. Make sure that you will pay only for a certain number of products or for the specific product. 

You also have to be careful with intermediaries and commissions. In some cases, there are intermediaries who acquire the merchandise and pose as false distributors. This is why it is so important to have effective and transparent communication with your dropshipping provider.

7. Profit margin

And last but not least, choose a dropshipping provider with whom you can lock in prices and make a reasonable profit margin. It will be key that the dropshipper you associate with offers you prices with which you can be competitive.

Open your business online

Now that you have defined your buyer persona, your products for your online business and your supplier, the most important step remains: open your online business!

We recommend that you open your business online by choosing an existing ecommerce platform, since it will be much easier for you to host and bring your store to life. 

And finally, don’t forget to add relevant information to your store so that your customers get to know you as much as possible. Insert a page with frequently asked questions that your customers may have, an about us page , your product descriptions… In this way, you will create a bond with your customers while offering them all the information they need to trust your business. Above all, be original and sincere!  

Do you still have doubts about why dropshipping is the fashion business? 

As you have seen, getting started with dropshipping is really easy, cheap and simple and a good way to generate income online , and even better, working from home! Do you dare to try it?

We hope that this article has helped you get started in the world of dropshipping and especially how to choose your dropshipping provider, one of the essential steps in the process. If you have any suggestions or questions, feel free to leave us a comment! 

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