Sales strategies are essential for companies or people who are dedicated to both the sale of products and the sale of services. They are the key to being able to achieve good economic results and for the company to have unstoppable growth. What are sales strategies and which ones to use? These are the actions that will contribute to the growth of the company. Throughout the article, from investing press , we want to explain in more detail what sales strategies are , what factors influence them, what are the elements of sales strategies to take into account and what is the difference between a type of sales strategy and another, that is, between product and service sales strategies.
What are sales strategies?
In this article we want to start by explaining what sales strategies are , that is, what they consist of.
If we accept the simplest definition, we can say that a sales strategy is a type of strategy that aims to achieve certain sales objectives, previously established objectives.
In other words, sales strategies are all the plans carried out by a company, brand or person to sell their products or services with the intention of making a profit.
For these strategies to come to fruition, all the components of any company must be involved, and its effectiveness does not depend solely on the commercial department. An important part of the sales strategy will be the marketing department , since many of the strategies will be created in it to sell more or at least find new customers in the different digital channels.
Types of sales strategy
Next, we will talk about two types of strategy: product sales strategies and service sales strategies . Find out what they consist of and some examples!
Product sales strategies
If you are dedicated to selling products in your company, the first thing you should consider is a product sales strategy to generate more sales. Product sales strategies are always necessary, no matter if you are new to the market or you are already a consolidated company. These strategies will be your best ally!
This type of strategy normally performs an analysis based on internal aspects of the company. Regarding the elements that make up this type of strategy, we can highlight the following: the product, the price, the distribution of the product and its promotion.
Where to start for a product sales strategy to be successful?
- Define your target or target audience : ask yourself who would want to buy your product, that is, what is the profile of the person who may be interested in your product: women, men, ages, where does your potential client live, what is their level of education, his hobbies, etc. In short, you must form the profile of your buyer person .
- Define how you will distribute your product : establish how you will distribute your product, but always do it after defining your ideal client.
After completing the steps we have detailed, you should:
- Determine what the internal and external launch will look like : Now it’s time to determine both the distribution of the product among the company’s staff and the launch outside the company. It is important to do the internal launch first to get the first feedback.
- What will be the advertising : finally, you have to study the advertising actions that are going to be carried out, you have to attract attention and generate desire in the public. Also determine what budget you will allocate to advertising and marketing!
Pay attention to the examples of strategies or actions that you can take to increase the sales of your product!
Developing a good database is key to selling products. Without a good segmented base, it is sometimes very difficult to reach the public. It is the starting point to work on other product sales strategies.
Today who is not on the internet misses endless opportunities, which is not your case. Create a website for your company, its size is no excuse. If your competition does not have it, today that is an advantage since you will be the first to be present. Remember to develop it thinking about your market, not exactly your tastes.
Service sales strategies
At first it may seem that the sale of services is more complicated than the sale of products, however, nothing is further from the truth. The processes are very similar and, as happens in the sale of products, elements such as the target audience, advertising, etc. must be taken into account.
All service sales strategies are aimed at entrepreneurs who focus their efforts on the sale of any service. Some of these professionals are: lawyers, architects, journalists, SEO consultants, programmers, designers, beauty specialists, etc.
Here are some examples of service sales strategies that you can implement to increase your profits:
It is one of the most used service sales strategies. No matter what service you sell, without contacts and good relationships offline and online with key people, your business will not take off. Invest time in networking and remember that this strategy example is the art of effectively managing a network of contacts.
The strategic alliance is another example of a service sales strategy. Why are you going to spend all your energy looking for clients if perhaps someone else already has them? Look for allied companies or people who have a business that complements yours, not that competes with you. An example of this could be a programmer and an SEO consultant, a programmer makes web pages and an SEO consultant knows how to optimize them to get the most out of them. You can both share clients!
This type of synergy is a good way to attract new customers.
Become a recognized authority
What’s the point of being an expert on something if the world doesn’t know about it. Share your knowledge and experiences to become an authority. Do it through different channels both offline and online.
Some of these channels or platforms can be: Linkedin, Twitter, Facebook, Pinterest, YouTube… Select the best ones for your sector, those that meet the objectives you are looking for for your business.