Instagram continues to evolve. However, the novelties proposed by the firm are not unanimous. Users noticed that they had less and less access to their friends’ posts on their newsfeed and that more and more short videos or Reels were offered to them. A change that many do not accept since hundreds of thousands of users have shown their dissatisfaction.
Instagram wants to become a serious competitor of TikTok
The social network, which aims to offer new features promoting original content , has focused on Reels : for several weeks, any video posted on Instagram has been posted in Reels format. Today, it’s possible to post Reels under 90 seconds, but in the future, Reels will be the standard for any video under 15 minutes.
These transformations are also accompanied by another desire: to become a direct competitor of the Chinese platform TikTok which never stops attracting new users . To curry favor with Washington, the Chinese social network even intensified its lobbying activities in the United States , and broke a record for lobbying spending with $2.14 million invested in the second quarter of 2022.
Changes that no longer pass for Instagram users
Many users have expressed disappointment with these changes. More than 120,000 people have signed an online petition to denounce the place taken by videos and Reels on the social network. ” Let’s go back to the origins of Instagram and remember that the objective was to share photos “, pleads the creator of the petition, Tati Bruening. This is accompanied by an Instagram post calling for a return to the old version of Instagram, which is much more popular than the new one. This photo has been liked by more than 1.4 million people.
“ Stop trying to be TikTok, I just want to see pictures of my friends ,” says Tati Bruening, under her illumitati handle, in her post which has been commented by nearly 30,000 people and which was shared by Kylie Jenner and her sister, Kim Kardashian, followed by 360 million and 326 million respectively. The signatories of the petition also demand the return of the chronological display of posts from followed accounts as well as the end of content suggestions by the application’s algorithm.
As for the changes, Instagram users are not at the end of their surprises. A new interactive map should soon see the light of day, a feature should allow streaming directly from the application on your PC, and changes will be made to encourage purchases from the social network and thus take another step towards e- trade . Finally, Instagram offered new features to enrich its paid subscription .